FOOD & BEVERAGE · USA · Q3 vs Q4 2025
~4x revenue, quarter over quarter
Before
$219K
After
$870K
GOOGLE ADS & META ADS SPECIALIST · 5+ YEARS
You Don't Need Bigger Budgets. You Need Smarter Ads
I plan, launch and scale Google and Meta campaigns for e-commerce, SaaS and lead-gen brands, and I judge them on revenue, not clicks.
Let the Numbers Speak
AD BUDGET MANAGED$100K+
ACCOUNTS MANAGED25+
YEARS OF EXPERIENCE5+
CLIENT SATISFACTION100%
CORE EXPERTISE
Two Platforms. Done Properly.
Nobody is an expert in everything. I go deep on the two platforms that drive most of the revenue for most brands.
Google Ads
Capture people who are already searching for what you sell, and turn that intent into sales.
- Search campaigns with tight keyword and match-type control
- Performance Max and Shopping, fed by a clean product feed
- YouTube ads for reach and remarketing
- Conversion tracking and enhanced conversions set up properly
Meta Ads
Create demand on Facebook and Instagram with creative that stops the scroll and converts.
- Full-funnel prospecting and retargeting structures
- Advantage+ shopping campaigns
- Structured creative testing to find winners fast
- Pixel and Conversions API so Meta optimizes on real sales
CREATIVE STRATEGY
Ads Win or Lose on Creative
Targeting is mostly automated now. The creative is what decides who sees your ad and whether they buy. I don't just launch the ads; I plan what goes into them.
Angles & hooks
Finding the message that makes your buyer stop and care.
UGC & creator briefs
Clear briefs for creators and your design team, so content comes back usable.
Testing framework
One variable at a time, with enough spend behind each test to read it.
Iterate on winners
When an ad works, we build variations before it fatigues.
HOW I WORK
PLAN LAUNCH SCALE
01
Plan
Audit the account, fix tracking (GTM, GA4, Conversions API), and agree on the numbers that matter: revenue, CPA and ROAS.
02
Launch
Build clean campaign structures, launch the first creative tests, and watch the data closely in the first weeks.
03
Scale
Move budget to what works, cut what doesn't, and grow spend only while returns hold.
Supporting channels
Added when the plan calls for them, built on the same tracking and creative.
TikTok AdsSnapchat AdsEmail marketing (Klaviyo)
MY STACK
Tools I Work With
Google Ads
Search, PMax, Shopping and YouTube campaigns.
Google Ads Editor
Fast bulk builds and changes across large accounts.
Meta Ads Manager
Facebook and Instagram campaigns and creative tests.
Google Tag Manager
Clean tracking setup for every conversion that matters.
GA4
Reporting and attribution beyond the ad platforms.
Zapier
Sends offline conversions from the CRM back to the ad platforms.
GoHighLevel
CRM and pipelines, so we optimize for real sales, not form fills.
Claude AI
Faster research, analysis and ad copy iterations.
SUCCESS STORIES
See the Actual Revenue Dashboards of 5 Brands, Before & After
HOME DECOR · USA · 2024 vs 2025
+$664K year over year, stronger Q4 peaks
Before
$1.89M
After
$2.56M
HEALTH & NUTRITION · USA · Q3 vs Q4
Revenue nearly doubled in one quarter
Visitors
104K → 249K
New leads
15K → 18K
Revenue
$545K → $1.04M
MEN'S ACCESSORIES · USA · GOOGLE ADS
4x conversion value on 25% less spend
Conversions
160 → 466
Ad spend
$29.8K → $22.3K
Conv. value · ROAS
$118K · 5.3x
SKINCARE · USA · META ADS · Q3 vs Q4 2025
ROAS from 2.67x to 16.4x while scaling spend 3x
Purchases
384 → 5,768
Cost / purchase
$19.67 → $8.85
Revenue
$28.9K → $515K
Want results like these on your account?
Get a Free Audit
REVIEWS
What My Clients Say
Consistent six-figure months without raising spend
Cost per lead cut by more than half in 30 days
5.6x ROAS in a crowded niche
8,000+ qualified leads from one campaign
PKR 2 Cr+ in sales from a single city
CAC down 40% through creative testing
ABOUT ME
Hi, I'm Umer Sajjad
I'm a performance marketer from Karachi with 5+ years of running paid media for e-commerce, SaaS and lead-gen brands in the US, UK, Canada and Pakistan.
I focus on Google and Meta and go deep on both, from tracking setup to creative testing to scaling what works. Every decision starts with the data and ends with revenue.
Let's TalkFrequently Asked Questions
What types of businesses do you work with?
E-commerce, SaaS, service businesses and lead-gen brands across many industries.
Which platforms do you specialize in?
Google Ads and Meta Ads are my core, and where most of my results come from. When the plan calls for it I also run YouTube, TikTok, Snapchat and Klaviyo email as supporting channels.
What budget do I need?
Clients have run anywhere from $10K to $250K a month. The strategy is built around your stage, not a fixed package.
Do you provide creatives or just run ads?
Both. I give strategy and copy direction, work with your creative team, or recommend creators.
What's included in the free strategy call?
A 20–30 minute audit of your current ads (or a fresh plan if you're starting out), with platform recommendations and where to scale.
How soon will I see results?
Early traction usually shows in 2–4 weeks. Full optimization takes 60–90 days.