5+ years and $20M+ in managed ad spend. I build ROI-first campaigns that turn ad spend into revenue across Google, Meta, TikTok and more.
I'm Umer, a performance marketer and agency partner based in Karachi. Over 5+ years I've managed $20M+ in ad spend for e-commerce, SaaS, local businesses and lead-gen brands in the US, UK, Canada and Pakistan. Every decision starts with the data and ends with revenue.
To be the growth partner ambitious brands call when they want to own their niche.
Data-backed strategy, creative that converts, and results measured in revenue, not vanity metrics.
Search, Performance Max and Display that reach high-intent buyers with tight keywords and clean conversion tracking.
Facebook and Instagram campaigns built on tested funnels, retargeting and systematic creative testing.
Skippable and non-skippable video ads that drive both brand lift and direct action.
Native-feeling creative that earns attention and converts it.
Low-cost, high-reach placements for Gen Z and mobile-first audiences.
Automated flows and campaigns that turn first-time buyers into repeat customers.
Strategy, setup, execution and reporting in one place, so you don't have to manage three freelancers to get one result.
Book Your Free ConsultationData-backed paid ads across Google, Meta and TikTok.
Finding and vetting creators for UGC, paid partnerships and PR.
Continuous testing of creatives, audiences and funnels, tracked to revenue.
E-commerce, SaaS, service businesses and lead-gen brands across many industries.
Google Ads, Meta, TikTok, Snapchat, Pinterest and YouTube, always focused on performance.
Clients have run anywhere from $10K to $250K a month. The strategy is built around your stage, not a fixed package.
Both. I give strategy and copy direction, work with your creative team, or recommend creators.
A 20–30 minute audit of your current ads (or a fresh plan if you're starting out), with platform recommendations and where to scale.
Early traction usually shows in 2–4 weeks. Full optimization takes 60–90 days.